Discover Something New Evolving Content Together with Users
ブラウザ体験できるWebARで
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The Benefits of Leveraging Generative AI in XR Development
Reduced Development Costs
Automatically generate and update content to significantly cut down on time and production expenses, allowing you to focus resources on other critical tasks.
Engaging User Experiences
Analyze user behavior and preferences in real time to deliver optimized content and services. Create consistent, immersive experiences that motivate user actions.
Conversational Interfaces
Combine multiple input methods (voice, gesture, and gaze) for seamless, intuitive interactions that bridge the gap between the digital and real-world worlds.
Our Partners
Let’s Solve Your Digital Development Problems
In addition to supporting marketing strategies, proof-of-concept projects and R&D,
we provide solutions for all your digital developments.
Whether you are a business, public institution, agency or creative studio,
we provide flexible support for AR production.
CASE 1
Costly and time-consuming marketing initiatives with limited impact
CASE 2
Applications quickly become stale and cannot be easily repurposed
CASE 3
Difficulty in flexibly adapting to evolving strategies and diverse user expectations
CASE 4
Seeking to leverage Generative AI to deliver personalized experiences
CASE 5
Looking to find an AR development company with proven industry expertise
CASE STUDY
AI × XR Use Case
Showcasing Innovations in Generative AI and XR Experience Development
Interactive AR Agents
The Next-Generation Conversational Tour Guide
We present advanced XR solutions
that deliver real-time information and immersive AR experiences tailored to user behaviors and needs.
These applications not only enhance experiences at tourist attractions, commercial facilities, and event venues
but also adapt seamlessly to regional revitalization and marketing strategies.
Designium participated in "enXross HACKATHON" hosted by Tokyo Dome Corporation and showcased the innovation of AR Agent in Tokyo Dome City.
The app leverages Generative AI to help users navigate, obtain information, and explore daily missions through AR agents. Users can enjoy quizzes, mini-games, and even AR art and advertising displays on their AR tours of specific areas. This location-based service creates a comprehensive and engaging XR experience for users. Discover the future of AR navigation and entertainment with Designium!
Event Official Website
enXross HACKATHON
The app leverages ChatGPT, Visual Positioning System (VPS) and external travel databases to provide a personalized travel experience. It combines AI-driven voice responses with AR navigation to provide instant information and recommended itineraries. This integration not only streamlines the tour planning process, it also maximizes the attractiveness of each site, ultimately increasing user satisfaction.
A pilot trial in Sakyo-ku, Kyoto, Japan, validated the app’s ability to facilitate tourist circulation, reduce congestion and contribute to local revitalization.
AI-Driven XR Experiences
The New Frontier of XR Content Powered by Generative AI
These articles explain the production process behind XR content developed using Generative AI.
Discover how Generative AI is revolutionizing XR development
and pushing the boundaries of digital experiences.
Using Snap AR Developer Platform "Lens Studio", we created the Snapchat AR lens "FaceFusion." This lens lets users have fun by transforming into faces representing notable figures from various countries.
Leveraging multiple Generative AI tools—such as DALL·E 3 for illustrations, Runway Gen-2 for video creation, and Adobe Firefly for image refinement—we developed a diverse range of lenses tailored to different themes and regions.
In approximately 10 weeks, we developed an engaging WebAR experience where players embark on a mission with "Kobbito," a dwarf character from a magical book, set in a mystical forest that materializes in the real world.
This project employed Generative AI throughout the process: brainstorming ideas with ChatGPT, creating visual assets with Midjourney, and producing narration with Eleven Labs. AI integration allowed us to produce high-quality content efficiently.
Benefits from the Synergy of AI × XR
AI is continually evolving,
As new use cases are created and validated, its potential expands.
Designium is committed to creating new experiences beyond XR technology by combining it with Generative AI.
01
Highly Personalized Solutions
Create marketing solutions that go beyond traditional digital advertising. For instance, using AR, you can overlay personally selected information on specific locations or objects based on each user's interests.
02
Infinite Creative Possibilities
Generate a large number of creative ideas and design concepts in a short period of time. With XR, you can create innovative expressions that transcend time and space, such as using them in product demonstrations or limited-time events to leave a lasting impression on consumers.
03
Scalable XR Experiences
Efficiently repurpose and continuously evolve your content. Even leveraging cloud-based XR platforms allows you to deliver richer engaging, repeatable experiences.
04
Improve Efficiency and Quality
Dramatically shorten the timeline from planning to market launch and flexibly adapt to market changes. This acceleration not only secures a competitive edge but also drives business growth by streamlining the development process for high-quality XR application.
05
Data-Driven Optimization
By analyzing specific data, such as gaze and movement patterns, you can design more intuitive XR experiences. Combined with personalized interaction design such as emotion analysis or voice input, the effectiveness of user engagement in this experience can be further enhanced.
Types of AR Technology
Different types of AR technologies and their possibilities
Marker-based AR
Recognizes specific images, such as photos, illustrations, or text, and displays AR content. It is commonly used in promotions through product packaging or posters.
360° Panorama
Expands AR content across a 360-degree view, providing an immersive experience from all directions. It is ideal for virtual tours of tourist spots or immersive gaming experiences.
Surface Recognition
Detects flat surfaces like the ground or a table through the camera and overlays AR content on them. It is often used for furniture arrangement simulations or urban design.
Facial Recognition
Applies virtual effects or animations to a person's face, including changes based on facial expressions. It is widely used in social media filters and IP marketing.
Body Detection
Synchronizes body movements or poses with digital content. It can detect actions like finger movements and is commonly used in fitness or sports experience.
Location-based AR
Use location-based technologies such as GPS or VPS to display AR content based on the user's location and orientation. This is often used for AR tours or scavenger hunts.
The Future of AI × XR
AI Agents Taking Decision-Making to the Next Level
Large language models (LLMs) and other Generative AI systems
use pre-trained data to automatically create sophisticated content.
Building on this foundation, a new generation of "AI Agents" is emerging
capable of autonomously incorporating new information and making independent decisions.
Multi-Agent System
(MAS)
AI agents can work together. Multiple Generative AI platforms can coordinate and share tasks like a cohesive team, which is called a Multi-Agent System.
Possibilities
For example, this approach can handle product search, purchase recommendations, and payment processing to enhance the customer's shopping experience.
Continuous Learning
(with RAG)
Retrieval-Augmented Generation (RAG) combines Generative AI with real-time search and database references. This integration ensures that the latest information is immediately reflected in the generated content.
Possibilities
For example, when a new product is released, the system instantly incorporates that data into its suggestions.
Goal-Directed Design
(GDD)
By leveraging Generative AI, you can create dynamic content that adapts to user behavior and preferences. AI agents autonomously manage multiple tasks aimed at achieving specific objectives, effectively guiding users through their journeys.
Possibilities
For example, based on user activity and feedback, the system can propose optimal travel itineraries and even handle ticket bookings.
Why Choose Designium
With a wealth of experience in B2C AR development, we have successfully implemented XR solutions across a wide range of industries, including technology, gaming, media, real estate, retail, IT, advertising, local government, education, etc.
Extensive Expertise
From concept and visual design to development and testing, Designium provides a complete suite of services for XR experience design. We support every step of the process, ensuring a seamless and integrated development experience for our clients.
One-Stop Service
With numerous partnerships with global companies and multiple awards for excellence, our expertise ensures we stay ahead of the curve and quickly incorporating the latest advancements into our services.
High Reliability
Award-winning Projects
The Process After Your Inquiry
01
Listening
Discuss your business goals to help us understand your needs.
02
Proposal
Explore how to create the best experience value and achieve your goals.
03
Estimate
Focus on the specific ideas, timelines, and costs of the project.
04
Build
Develop AR content while focusing on optimizing UX/UI design to ensure quality.
05
Delivery
On-site test and deliver the final WebAR product.
Free Online Consultation for XR Development!
We are here to answer all your questions about XR application development. Whether you're looking for advice on content planning, insights from industry case studies, information on budgeting and scheduling, or guidance on integrating AI, don’t hesitate to get in touch.
We Answer Your WebAR Questions
We offer free consultations on AR development through online meetings. Whether you have questions about content planning, case studies from other industries, or need advice on budget and timelines, feel free to reach out to us. We're here to help you navigate your WebAR project.
Frequently Asked Questions
Please feel free to contact us for an initial consultation. We begin by discussing your ideas and brand image, and then proceed with the following steps (subject to adjustment as needed):
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IDEA/PLANNING: Collaborate with you to develop ideas that align with your requirements and define the direction of the AR experience.
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STORYBOARD: Prepare visual storyboards that outline the flow and layout of the experience, so you can preview the final concept.
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PROTOTYPE: Develop a simple prototype to verify key functionalities.
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DESIGN/DEVELOPMENT: Execute the full system development and design of the AR content.
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TESTING/DELIVERY: Conduct thorough testing and deliver (or launch) the final product, with post-launch support available.
We will do our best to ensure the project progresses smoothly and efficiently.
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WebAR doesn’t require an app download and can be easily accessed through a browser, allowing you to quickly share the experience with a wider audience. App-based AR, on the other hand, requires downloading a specific app but offers higher precision tracking and more complex virtual experiences. Designium also offers app-based AR development services. Feel free to contact us for inquiries.
By leveraging Generative AI, dynamic text, images, videos, and other personalized content can be automatically generated for each user, significantly enhancing the quality of the customer experience. Additionally, integrating Generative AI greatly reduces the manual effort traditionally required for content creation—especially effective for projects that require large volumes of content.
In most cases, high-performance hardware isn’t necessary since Generative AI is typically deployed via cloud services. By integrating APIs into your existing infrastructure, you can seamlessly harness the power of Generative AI.
Yes. Both WebAR and App-based AR applications can utilize analytics to measure performance. You can track metrics such as user engagement duration and conversion rates to assess the impact of your AR marketing or promotional efforts.
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WebAR: Compatible with browsers such as Google Chrome, Safari, and Microsoft Edge. A stable network connection ensures the best experience.
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Devices: Works on iOS/Android smartphones, tablets, and various MR headsets & AR glasses (e.g., Apple Vision Pro, Meta Quest, XReal, Snap Spectacles, Snapdragon Spaces, MiRZA, etc.).
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If you have other specific requirements, please let us know.
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Generally, prototypes are intended for testing and feedback collection. However, they can be further refined and expanded into a fully developed product if needed.
We use a range of Generative AI tools to streamline and enhance content creation. For example, we use ChatGPT for content planning and storyboarding, with Sora assisting in efficient video production. Below is an overview of some tools we employ:
1. Foundation Models
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ChatGPT: Interactive AI powered by OpenAI that answers questions and generates text conversationally.
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Amazon Bedrock: AWS’s cloud service offering access to various Generative AI models.
2. Image Generation
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Midjourney: Text-to-image AI that produces high-resolution images and assists in design.
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DALL·E 3: Generates high-quality images based on text prompts and easily translates your ideas into accurate images.
3. Video Generation
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Runway: Generates videos from text prompts and supports creative video editing.
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Sora: Text-to-video model developed by OpenAI to create high-quality videos by replacing, removing, or re-imaging elements in the video.
4. Audio Generation
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ElevenLabs: Provides highly accurate voice synthesis to produce narration and voice-overs that are close to human speech. Easily create an AI agent that speaks 32 languages to engage a global audience.
5. Music Generation
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Jukebox: Neural net powered by OpenAI generates music, including rudimentary singing, from text prompts as raw audio.
6. Virtual Space Generation
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Blockade Labs: Create 360° skybox environments quickly and effortlessly from text input.
7. Conversational AI
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Inworld: Real-time AI drives audience engagement by seamlessly building AI agents, providing dialogue simulations based on character personality and story.
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Convai: The simplest and easiest platform to craft and deploy 3D AI characters for your XR environment.
8. GenAI Studio
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ComfyUI: An open-source tool for creating images, videos, and audio with GenAI.
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Stability AI: A model for generating professional-grade images, video, 3D, and audio that work where you do.
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Your Optimal XR Solution
Start with a Free Consultation
As your trusted partner,
we fully support XR development powered by Generative AI.
Let Designium provide you with the ideal solution for your business needs through a free consultation.
For example,
consider using 8th Wall for WebAR development / concept planning of AR apps
that drive successful promotions and events / development of cutting-edge XR devices / rapid prototyping of XR ideas.
Please feel free to contact us and discover how we can elevate your digital experience.
